Archive for October 1, 2012
Vets websites should have cute little pictures of cats and dogs on them, but that will not draw in prospective clients. What will draw them in is a clear focus on providing easy-to-read, easy-to-understand information about both your practice and the veterinary community so people believe you are professional. Vets websites need to be clear and concise, including all relevant information about the veterinary practice you operate. This can perhaps include staff bios, a list of available services and feedback from past clients. Vets websites additionally must feature interactive elements, like videos, social media links and several ways to communicate with your staff (email and a web form are the most popular). In general, sites like this are best operated when produced by expert design firms that operate proprietary or proven content management systems so both the firm and your staff can provide regular updates to keep content fresh.