Archive for September 12, 2013
The business market of today is known to be incredibly competitive. With such an abundance of new businesses being established every single day, the competition is growing increasingly fierce. For this reason, many businesses are encountering great difficulties in their efforts to stand out. Marketing has always been the surefire way to gain exposure for a business, and it still is today. Online marketing strategies are by far the best chance a business has at standing out, and one of the most effective forms is search engine optimization.
Search engine optimization, commonly referred to as SEO, is the marketing strategy designed to enable businesses to achieve higher rankings on search results. SEO campaigns such as the Washington DC SEO campaigns recognize the trends of search engine users and create content for their clients based around those trends. One of the most common trends of search engine users is that they almost never click any of the links past the first page of result