As internet use has evolved with the adoption of tablets, mobile devices and increased functionality, your visitors may expect a higher quality experience from your online presence. The Pew Research Center notes that more than half of all tablet users prefer to read news via the mobile web instead within an app. Regardless of these nuances, though, you should follow consistent SEO and design best practices. In fact, the Internet Marketing Association suggests adhering to Google content guidelines for optimum success online. Your sites look and feel and content optimization can improve readership and visitor conversions.
In order to identify the right internet marketing firms that can help you increase your marketing impact and visibility in search engines, you can do some preliminary research into their expertise and client satisfaction. Ideally, they will identify gaps where your conversion rates among visitors to your site are lacking due to content and design issues. When your business does not receive significant traffic, you should take a critical look at your custom web page design and whether it is creating more obstacles than sales.
Approximately one third of all internet users rate and review the products and services that they purchase. You can use this database of customer information to identify a custom web design company to update your site. Using reviews and feedback that others have posted on third party review sites, you should be able to create a short list of firms that can audit your current site and help increase your online effectiveness. Alternatively, you can use industry groups, such as the Internet Marketing Association, for referrals to custom web designers that can provide design and SEO services.
Depending on the complexity of your site, you may want to start by soliciting some initial assessments of your content and website from these firms. While you are not looking for solutions at this point, it is helpful to see what gaps and priorities these marketing firms advise tackling first. This can be used to compare services and fees from different vendors, but also it gives you a chance to see what level of client support or management they provide. Since many firms may tackle these challenges differently, you will have to rely on your research to make a final selection, but your due diligence should provide clear direction on how to best update your online presence for maximum profitability. Find out more here.