As internet use has evolved with the adoption of tablets, mobile devices and increased functionality, your visitors may expect a higher quality experience from your online presence. The Pew Research Center notes that more than half of all tablet users prefer to read news via the mobile web instead within an app. Regardless of these nuances, though, you should follow consistent SEO and design best practices. In fact, the Internet Marketing Association suggests adhering to Google content guidelines for optimum success online. Your sites look and feel and content optimization can improve readership and visitor conversions.
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