Archive for October, 2013
Political marketing these days is not just about wearing buttons, pasting posters, sporting bumper stickers, giving electoral speeches and paying top dollar for political advertising. It is not only confined to political communication or advertising, but rather, involves market intelligence research and other marketing methodologies such as using social media. Politicians use political marketing firms that employ effective strategies that help attain their objectives, mainly to retain their public post or political power.
David L. Swanson and Dan Nimmo have defined political communication as “the strategic use of communication to influence public knowledge, beliefs, and action on political matters.” By attending seminarios de campañas políticas and clases de politica, hosted by Interamerican P and G