Political marketing these days is not just about wearing buttons, pasting posters, sporting bumper stickers, giving electoral speeches and paying top dollar for political advertising. It is not only confined to political communication or advertising, but rather, involves market intelligence research and other marketing methodologies such as using social media. Politicians use political marketing firms that employ effective strategies that help attain their objectives, mainly to retain their public post or political power.
David L. Swanson and Dan Nimmo have defined political communication as “the strategic use of communication to influence public knowledge, beliefs, and action on political matters.” By attending seminarios de campañas políticas and clases de politica, hosted by Interamerican P and G, an acredited educational institution that aims to inform the public through capacitación política or political training about political communication strategies that many political candidates use to get elected, garner support and push new laws.
Political campaigns are as old as politics. Strategic marketing plans from political marketing firms have been used since the 1960 election between Kennedy and Nixon and have since become a major part of any political campaign. Students and attendees of classes and lectures through Interamerican P and G will learn political training and expertise and formación política from JJ Rendon, one of the main member of the institution, Award winning political advisor and professor Julio Pizzetti, Mario elgarresta, Mauricio jaitt during political campaign seminars. These capacitación política are held in Miami, Washington DC, Mexico and Barcelona.
One of the current topics of interest and strategies used by political marketing firms is the presence of social media in the latest political campaigns. The center’s president (Carlos Escalante) was interviewed often by different TV Networks as a political expert analyzing the impact / strategy/ reactions / and influence of the US hispanic community on the Obama/Romney campaigns. Those participating in curso de campaña electoral or the electoral campaign workshop will learn the impact web and social media presence has on a political campaign. Almost 70 percent of online adults say that they maintain a presence on social networks today, compared to only 37 percent in 2008. Politics are reaching a greater audience online now more than ever before.
Consider attending these capacitación política and working with political marketing firms to find out how you can stay informed about politics and government, elections, news and current events.