In this day and age, more and more people are using mobile devices and tablets to connect to the internet. Some experts even hypothesize that in the next couple of years, desktop computers will be nearly completely outdated. As such, more and more companies are turning to mobile web design and other online marketing techniques geared toward the advance in mobile technology.
Companies that have more responsive web design are more likely to be more successful, as the internet is one of the most influential media through which to attract new customers. Most companies leave website design and optimization to the professionals, but for those who do it themselves, it is important to know that ease of use and navigability are two of the most important aspects of a good website.
Most internet marketing experts believe that mobile web design is the next big trend in mobile marketing. By 2015, it is estimated that an amazing $119 billion will have been spent on mobile commerce. That includes the use of web marketing firms that optimize websites for mobile devices.
Only about a quarter of businesses have a mobile website, but by and large, the large shift in use toward more portable devices like cell phones over desktop computers has led to more and more companies investing in mobile web design solutions and mobile optimization of company websites.
At the end of the day, there are a plethora of experts who can create a great website for a company and fulfill all their website design needs. Given that few things influence the marketplace like the internet, companies that have a good website are far more likely to do more business than companies that do not have a good website.