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If you have used Google, then there is a good chance that you, like most people, click on the first or second organic link when you type something in. People no longer trust featured paid advertisement links when they are looking for a product or service. They know that the good deals are going to be found through organic sites.

There are a wealth of SEO techniques that your business could employ to become the number one spot on search engines. This is a very coveted position for a business to be in, seeing as 42 percent of people who use search engines click on the top ranking link. This is how leads are generated.

But what is SEO, exactly? SEO stands for Search Engine Optimization, and it is a type of online marketing that depends on brand pervasiveness, trust, and quality. SEO techniques are used within the framework of the Google algorithms, because Google owns between 60 and 80 percent of the total search engine market share.

Social media consultants at marketing firms that specialize in SEO techniques know how to use social media the most effectively. Generally, SEO content is created, then a consultant will promote it at strategic times on multiple social media websites. This builds brand trust and promotes the sharing of your link, moving you up the search engine ranks.

The numbers certainly back up the call for social media marketing. One in five Facebook users have actually purchased a product after seeing an ad for it on a social media site, or post made by a friend promoting it. SEO techniques depend largely on shares by individuals.

Exchange server hosting can be rather advantageous for businesses. This serves as a sort of alliance. Two heads are better than one…so are two servers. As far as SEO techniques go, your server hosting can open the doors to email marketing, which is, along with search, the most effective form of online marketing.

Other SEO techniques which are commonly used are PPC (pay per click) programs and CTR (click through rates). PPC means that your company will only pay for SEO techniques that are working. Every time an internet user clicks on your advertised link, you pay, and not at any other time.

Your CTR will be extremely useful when it comes to monitoring your SEO campaign. This will let you know just how many clicks your link is receiving on a daily basis. If your SEO techniques are not working, this gives you the data necessary to go back to the drawing board.