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The term “local” has been completely re-imagined in the age of the Internet. What used to be provided in the yellow pages is now accessed almost instantaneously using a search engine. This means plenty of different things, but perhaps the most exciting result is what it means for marketers. You now have the resources to introduce yourself to a “local” customer base around the world.

But how does online marketing work, exactly? One of the top ways in through search engine optimization, or SEO. With some important pointers in mind, you could expand your company exponentially through SEO services. The best seo tips for beginners start with the most important one:

1. What is SEO?

SEO works by creating high-quality, relevant content on the web that search users can access easily in the Google rankings. One of the biggest SEO tips for beginners is learning how Internet marketing help can be successfully implemented. Let the strong content strategy of SEO help your business and watch it get discovered.

2. What can it do for me?

SEO makes the biggest impact on the lead-generation goals of 41 percent of marketers. More leads mean more business, plain and simple. Any SEO tips for beginners you come across can be hugely beneficial when it comes to business expansion, especially local SEO tips.

3. What can I do to help?

Make a company blog. If you have one already, start updating it regularly. One of the most important SEO tips for beginners is this: The more you post, the higher you can become in the Google search rankings. Google rewards sites that provide good user experiences, so make yours one of them.

4. How do pay per click services work?

Pay per click refers to services where a website hosts your ad and you pay them every time a user clicks on it. PPC is quite effective, though not as effective as SEO, as an Internet marketing tool. The Google AdWords service was launched in 2002 and is one of the most popular PPC tools on the web, with revenue growing 41,754 percent since 2001.

5. What about web design?

Your site should be sleek and easy to engage with. One of the most valuable marketing and SEO tips for beginners is to wise up to responsive web design, which is making your site as easy to use and as aesthetically pleasant as possible. Mashable called 2013 the “year of responsive web design,” so keep that in mind as you look to expand, especially into mobile web design services. Learn more about this topic here.