Businesses today are experiencing both a great deal of convenience and also a number of challenges. The advances in technology relating to the World Wide Web has led to many new businesses to be established each and every day. This can be to the advantage of entrepreneurs who are starting up a business, but it can also be a disadvantage to already established businesses who are facing difficulties gaining exposure among all the abundance of businesses found online. To help business websites gain exposure, many online marketing strategies have been developed, such as search engine optimization, or SEO as it is commonly called. Businesses that want to attempt to increase web traffic and gain new leads through the use of search engine optimization strategies can hire Internet marketing companies that offer SEO reseller programs.
Search engine optimization was created to increase the organic results rankings of a website on a search engine. This is accomplished with the use of custom created content with key words and phrases that improve the overall quality and content visibility of a website. SEO strategies were developed as a result of trends showing that 75 percent of users of search engines ignore the paid advertisement results and instead only click the organic results.
So much shopping is done online now, especially since the advent of tablets and smartphones, that experts believe that brick and mortar retail stores are facing challenges from online retailers in an unprecedented way. It is estimated that by 2016, more than 50 percent of the money spent in the U.S. retail sector will be influenced by online marketing and web presence. To develop a strong web presence that guides their website to increased traffic and new leads, businesses can hire marketing companies that offer search engine optimization programs.