Did you know that a study by Outbrain found that search is the number one driver of traffic to content sites? With billions of searches conducted every week, it’s important that businesses account for its potential when planning out their online marketing strategies.
It’s no secret that many businesses are investing in either in-house or outsourced SEO as of late. SEO stands for Search Engine Optimization, and it’s basically content based marketing geared specifically toward raising search ranks. Although outsourcing will usually get you the best value, 46% of business owners say they can’t afford it right now. With that in mind, here are three free SEO tips and tricks to help you and your website succeed.
1. Optimize Your Site with Quality Content
Google is constantly rolling out new updates to their algorithm (and Google accounts for 70% or more of the search industry), and the best way to make sure your links remain relevant and highly ranked through future changes is by making sure they’re high quality. Guest posts on other blogs, valuable press releases, social media and blogging can be used to generate good, solid link value. Blogs, in fact, greatly increase the pages available on your website for search indexing, and allow you to incorporate keywords in an organic matter that won’t be penalized.
2. Read SEO Techniques Blogs
Every week, I check out some of the latest updates on SEO tips blogs. This can be a valuable practice since it keeps readers in touch with the latest industry news and algorithm changes (such as the most recent for Google, Hummingbird). Andrew Youderian has an interesting post up on eCommerceFuel this week that sheds some light on what shady linking practices can do to your website: he lost 80% of his organic traffic after the company he outsourced to over-optimized their links and used repetitive wording in anchor texts.
3. Best SEO Tip
Get ready for the mobile revolution. Search Engine Watch says that 25% of all searches now take place on mobile devices. Not only that, but people are often more likely to use their phones to find information about products or services they need right now– websites see an engagement increase of up to 85%. Currently, the majority of your competition hasn’t optimized their websites for mobile devices, a move that will cause visitors to look for other sites, rather than trudging through data not easy to navigate on their devices.
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